Patrick Dempsey Unscripted, exclusive to Avon

• Woody scent with a sensual mix of fig and crisp lavender, with a drydown of leatherwood, earthy vetiver and rich musk
• Launches June 2009, perfect Fathers Day gift
• 75ml, €24

Avon has collaborated with Hollywood actor Patrick Dempsey to create its latest men's fragrance, Patrick Dempsey Unscripted. This exciting partnership follows in a long line of successful fragrance alliances for the beauty giant, including Christian Lacroix, Emmanual Ungaro and the Bond film entertainment group for the best selling Bond Girl 007.

Despite worldwide popularity and acclaim for his roles on-screen, Patrick Dempsey's life is anything but scripted. His new venture with Avon offers a rare glimpse into the exciting, yet down-to-earth personal life of the movie star.

"Collaborating with Avon has been such an exciting journey for me," says Patrick Dempsey.

Patrick Dempsey Unscripted is about following your passions and not letting life be defined by rules. It's the time spent being yourself and creating memories. Patrick Dempsey Unscripted embodies Patrick's core philosophy – follow your passion.

Distinctive and modern, Patrick Dempsey Unscripted is for the man who lives by his own definitions. He is self-assured, sexy and stylish without even trying. His life is unexpected, but all the more interesting because of it.

Patrick Dempsey Unscripted is a woody fragrance that expresses the freedom of the open road with fresh, aromatic cardamom and invigorating cracked black peppercorn. At the heart, a sensual mix of fig and crisp lavender enrich the experience with a warm, sophisticated texture.The drydown reveals an unusual twist - a bold blend of exclusive leatherwood and patchouli heart wrapped in earthy vetiver and rich musk for an authentic, adventurous finish.

Playing a pivotal role in the development of Patrick Dempsey Unscripted, Patrick was intimately involved with the concept, name, design and notes. The end result is a true reflection of the man behind the fragrance.

Patrick Dempsey Unscripted is housed in a simple yet iconic bottle. The packaging contains sharp, classic lines that are both modern and masculine.

Patrick Dempsey Unscripted from Avon is €24. Avon products are available from a network of independent Avon sales representatives all over the country. To find your nearest one or to see a brochure please call 01 870 6540 or visit www.avon.ie

1. Avon products are backed by a 100 per cent money-back guarantee. Images available on request.
2. Avon Ireland, which celebrates its 15th anniversary this year, is part of a global corporation with annual turnover in excess of $10 billion, the largest beauty company in the world selling direct to women. Avon operates in over 120 countries through a network of 5.5 million independent sales Representatives.
3. Avon product lines include well-known brands including Avon Colour, ANEW, Skin So Soft, Advance Techniques hair care and designer fragrances such as Christian Lacroix and U by Ungaro. Avon also sells an extensive range of wellbeing products, lingerie, jewellery, accessories and gifts. Actress Reese Witherspoon is Avon's global ambassador and honorary chairman of the Avon Foundation.
4. The Avon Breast Cancer Crusade in Ireland has raised E800,000 (1998 - 2008) in association with long-term charity partner ARC Cancer Support. Globally the Crusade has raised over $600 million since 1992 in 50 countries.